THE SAEM Beauty brand was created by one of Korea’s oldest and most trusted beauty product manufacturers, Hankook Cosmetics Co. The brand was launched in Korea in 2010 and has lately begun to generate a real buzz outside Korea as well. That’s especially true for a few of its key products – like its New Zealand-inspired/moisture-rich Harakeke skincare line with Manuka Honey, ICELAND Hydrating Soothing Gel, highly-efficacious moisturizing sheet masks, NATURAL CONDITION cleansers/scrubs, innovative, non-drying hydrating products and a “stay-in-place” liquid eyeliner that caught the attention of one of the world’s most famous makeup artists (who talked about them in The New York Times). And THE SAEM cover-protection concealer, soon to be available in the U.S. market, has been touted by VOGUE-Korea as being one of the “11 best concealers” in the beauty world.